Digital Marketing Resume Examples

Digital Marketing Coordinator — Tecovas, a direct-to-consumer western apparel and footwear brand

Jun 2025 – Present · 1 yr 5 mos

• Build and QA campaign assets including ad copy, UTMs, audience lists, and promotional calendars across Google Ads, Meta Ads Manager, Shopify, and Klaviyo.
• Cut QA-related tracking and link errors from 5 per month to 1 per month for promotional emails and paid ads by introducing a pre-launch checklist covering UTMs, destination URLs, pixel verification, and audience naming conventions.
• Maintain weekly pacing and performance reporting for paid search, paid social, and email, reducing manual reporting time from 3 hours to 75 minutes per week by standardizing Google Sheets reporting tabs and rebuilding recurring KPI pulls from GA4, Shopify, and Klaviyo.
• Support A/B testing for email subject lines and paid social creative, including test setup, segment selection, and documenting results in Klaviyo; a winning subject line test lifted click-through rate from 1.8% to 2.4%.
• Coordinate launch details with creative and ecommerce teams to keep product launches and promotional calendar activity on time.

Digital Marketing Manager — Piedmont Healthcare, regional nonprofit health system with hospitals, urgent care, and physician practices

Jan 2023 – Present · 3 yrs 10 mos

• Rebuilt paid search campaign structure for urgent care and primary care markets, lowering cost per lead 24% over 2 quarters by restructuring location campaigns in Google Ads and Microsoft Ads, tightening match types, and reallocating budget by market-level conversion performance.
• Own day-to-day digital programs across paid search, paid social, display, SEO, and email on Google Ads, Microsoft Ads, Meta Ads Manager, and LinkedIn Campaign Manager, driving appointment bookings and qualified patient leads across multiple service lines and Southeast local markets.
• Improved landing page conversion for online appointment requests from 4.6% to 6.1% by partnering with web and content teams on A/B tests for form length, provider CTAs, and mobile page layout.
• Strengthened campaign tracking and lead-source governance across paid and email programs, raising correctly attributed CRM leads in Salesforce from 82% to 94% through UTM naming standards, QA steps in Google Tag Manager, and monthly source audits with operations teams.
• Expanded local SEO support for physician practices and urgent care clinics, growing non-brand organic appointment starts 18% year over year using Google Search Console insights on location-page metadata, internal linking, and content priorities.
• Built recurring Looker Studio dashboards combining Google Analytics 4, Salesforce, and campaign-source data for service-line leaders, cutting monthly reporting preparation time by 6 hours. Also review agency recommendations, creative, and pacing against service-line goals.

Performance Marketing Specialist — RaceTrac, a regional convenience store and fuel retailer

Nov 2021 – Dec 2022 · 1 yr 1 mo

• Ran paid search, paid social, and display campaign execution for promotional and app-acquisition programs, coordinating landing page and promotional updates with ecommerce and creative teams.
• Optimized app-acquisition campaigns across Google Ads and Meta Ads Manager, cutting cost per app signup 19% by refining audience exclusions, testing creative variants, and shifting spend toward higher-converting campaigns.
• Supported a landing page A/B test for a seasonal loyalty promotion with web and creative teams, testing CTA copy and simplifying the form flow to lift conversion rate from 7.2% to 8.5%.
• Standardized KPI templates and connected Google Analytics data exports into Looker Studio, improving reporting consistency and cutting manual spreadsheet updates by 4 hours per week.

Senior Digital Marketing Manager — Asana, a B2B work management SaaS

Mar 2023 – Present · 3 yrs 8 mos

• Own digital strategy and channel execution across paid search, paid social, retargeting, display, SEO, affiliate, and lifecycle programs, influencing $18.4M in sourced pipeline in FY2026 by reallocating spend by segment performance and aligning campaign architecture to funnel stages.
• Manage a $3.2M annual media budget across North America and EMEA with quarterly forecast models and KPI targets, improving blended CAC 14% by shifting budget toward higher-converting audiences and cutting underperforming display and paid social placements.
• Built a testing roadmap across ad creative, bidding, landing pages, and form experiences, raising paid-traffic landing page conversion rate from 3.9% to 5.1% through statistically sound A/B tests and iterative CRO releases with web and content teams.
• Improved attribution and executive reporting across Salesforce, HubSpot, Google Analytics 4, and Tableau, reducing month-end reporting turnaround from 5 business days to 2 by standardizing campaign taxonomy and rebuilding dashboard logic with sales operations.
• Expanded account-based support for enterprise opportunities using 6sense segments and sales-supplied account lists, lifting SQL volume from target accounts 21% year over year with coordinated LinkedIn, retargeting, and lifecycle plays.
• Manage external agencies and key platform relationships, set standards for campaign setup, tracking, and measurement, mentor junior marketers, and present investment recommendations to senior leadership.

Digital Marketing Manager — Okta

Jan 2020 – Feb 2023 · 3 yrs 1 mo

• Owned campaign planning and optimization across paid search, paid social, retargeting, and email nurture for SMB and mid-market demand generation.
• Scaled Google Ads and LinkedIn acquisition programs by launching new audience segments, revising bidding strategy, and expanding high-intent keyword coverage, growing marketing-qualified leads 33% year over year.
• Redesigned lifecycle nurture paths in HubSpot for trial and demo audiences, segmenting by persona and product interest and rebuilding email sequences around funnel-stage behavior, improving MQL-to-SQL conversion from 22% to 29%.
• Strengthened Salesforce campaign structure and attribution reporting by standardizing campaign member statuses and reconciling lead-source fields with operations, increasing opportunities with complete source attribution from 76% to 91%.

Digital Marketing Specialist — Samsara, B2B SaaS (connected operations cloud)

Jan 2017 – Dec 2019 · 2 yrs 11 mos

• Owned paid search and retargeting programs for demo acquisition, cutting cost per lead by 18% by refining keyword groupings, tightening audience exclusions, and pausing lower-intent placements in Google Ads.
• Ran A/B and CRO testing on the core demo-request landing pages with the web team, lifting conversion rate from 2.8% to 3.6% through shorter forms and a revised CTA hierarchy.
• Supported SEO updates and landing page testing in partnership with content and web teams for lead-generation programs.

Marketing Coordinator — BlackLine, financial close and accounting automation software (B2B SaaS)

Nov 2015 – Dec 2016 · 1 yr 1 mo

• Improved webinar campaign operations for recurring lead-generation programs, lifting on-time campaign launches from 8 of 12 to 11 of 12 per quarter by building a standardized checklist covering email assets, list uploads, and tracking verification.